Case Studies

Business Requirement – dJAX Mobile Package

A featured online advertising business that is designed to handle the increasing demands of delivering creatives in mobile devices and in mobile applications is the need of the hour. Moreover when creatives are delivered through mobile devices they must be engaging enough for the user or else they will be of no effect. It must allow advertisers to upload ads that can be displayed on multiple ad platforms; mobile publishers through their mobile applications, websites and optimized ad campaigns. Effective feedbacks must also be available in the form of reports so that in the future campaigns adjustments can be made to amplify the performance in real time.

Solution offered by dJAX Enterprise Package

An quintessential solution for buying and selling digital ad inventory is dJAX Mobile Ad server, with the increasing mobile advertisers and publishers the entire system is supported with Real Time Bidding (RTB), also precise targeting features enable maximum revenue generation. Every ad format out there is supported and is deliverable on both mobile web pages and applications. Adheres by IAB standards and supports both android and iOS versions which adapts to all screen sizes.

With reporting transparency on the main metrics like impressions, provides better access and control over the campaign insights, placement stats, geographic stats, creative stats, and hourly stats, all on multiple levels, to determine what is and what isn’t working.

Additional advantage with Custom Add-on

• Geo Fencing

Advertisers are benefited greatly when ads are delivered within a targeted boundary; this reduces ad wastage and improves audience engagement experience. Effectively targeting customers with a specific time zone. Location based targeting can take marketing to the next level for sure.

• Our Solution: An efficient tool that provides an option to marketers for delivering creatives to a specific group of audience in a particular location, with top level precision this is an efficient way to amplify the revenue. Geofencing engages consumers based on “hyper-local” location. When right ads are delivered at the right time to the right person it creates an immense engagement rate to the business. Delivering personalized ads based on locations ensures improved targeting and personalization of marketing messages. A relevant ad increases visitor engagement.

• Mediation

In the developing technological landscape it has become mandatory to serve ads to applications from multiple third party ad network sources. Also, the feature must be able to maximize the fill rate and increase the monetization by sending ad requests to various networks to ensure the best available network to serve ads.

• Our Solution: SDK Mediation platform enables users to integrate the mediation adaptors for Android or iOS applications. Simple to integrate and manage multiple ad networks for mobile apps and third-party ads can be delivered in the Mobile apps via adapters. dJAX mediation platform includes targeting controls so user can easily allocate app inventory to a specific ad network based on GEO, keyword and other targeting parameters. With the SDK mediation, users can make use of the targeting functionalities to get the most impressions, clicks, and conversion out of their campaigns. Target audience based on the geographical parameter of a country put a stop to the campaign impression leakage in other irrelevant regions.
  Mediation technology allows prioritizing ad sources, and controlling which one gets the first look at inventory. Ad Formats like Banner ads, Interstitial ads, Rewarded video ads , Native Ads are relayed through mediation.